Privacy Policy — Uniquify.pk

Last updated: September 15, 2026

Uniquify ("we," "us," "our") operates the website Uniquify.pk and all related content, features, tools, and services (the "Services"), in order to provide you, our customer, with a curated shopping experience. Our Services are powered by Shopify, which enables us to host and operate our store. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit, use, or make a purchase through our Services, or otherwise communicate with us.

This policy is drafted with regard to Pakistan's Electronic Transactions Ordinance (ETO) 2002, the Prevention of Electronic Crimes Act (PECA) 2016, and applicable provincial consumer protection laws, and also reflects the data-handling obligations that come with operating on the Shopify platform. By using Uniquify.pk, you acknowledge that you have read this Privacy Policy and consent to the practices described in it. If there is a conflict between our Terms & Conditions and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

1. Personal Information We Collect

We may collect the following categories of personal information, depending on how you interact with our Services:

a) Contact details — your full name, phone number, email address, billing address, and shipping/delivery address.

b) Financial information — payment card details, financial account numbers, transaction details, and payment confirmation. Payments are processed securely via our third-party payment partners; we do not store your full card details on our servers.

c) Account information — your username, password, security preferences, and settings, if you create an account with us.

d) Transaction information — items you view, add to cart or wishlist, purchase, return, exchange, or cancel, and your order history.

e) Communications with us — information you share when contacting our support team via WhatsApp, email, or phone, including customer support inquiries.

f) Device and usage information — your IP address, browser type, device information, network connection, pages visited, time spent on site, browsing behavior, and general location (based on IP, for delivery estimation purposes).

2. Sources of Personal Information

We collect personal information from the following sources:

• Directly from you — when you create an account, place an order, or communicate with us.
• Automatically through the Services — via your device and browser, and through cookies and similar technologies, when you visit or use our website.
• From our service providers — including Shopify and other vendors who help us operate our Services, such as payment processors and IT/analytics providers.
• From our partners or other third parties — including marketing and advertising partners.

3. How We Use Your Personal Information

We use your personal information to:

• Provide and fulfill our Services — process and confirm orders, arrange shipping and delivery, process payments, handle returns/exchanges/refunds, manage your account, and provide a customized shopping experience (e.g., product recommendations).
• Communicate with you — send order confirmations, delivery updates, and respond to support queries via SMS, WhatsApp, email, or phone.
• Market and advertise to you — send promotional offers, discounts, and updates about new arrivals (only where you have not opted out — see Section 8), and show relevant ads on our Services or other platforms based on your browsing/purchase activity.
• Ensure security and prevent fraud — authenticate accounts, secure payment and shopping activity, and detect, investigate, or act on suspected fraudulent, unsafe, or malicious activity.
• Improve our Services — understand how customers use our website so we can improve product offerings, website functionality, and customer experience.
• Comply with legal obligations — meet requirements under applicable Pakistani law, respond to valid legal requests, investigate violations of our policies, and cooperate with law enforcement where required under PECA 2016 or other applicable law.

4. How We Disclose Your Personal Information

We do not sell your personal information to third parties. We may share your information, for legitimate business purposes, with:

• Shopify — our e-commerce platform provider, which processes personal information to host and operate our Services (see Section 6 below).
• Courier and logistics partners — to deliver your order to your address.
• Payment gateway providers/banks — to securely process prepaid transactions.
• SMS/WhatsApp communication providers — to send order and delivery updates.
• Analytics and advertising platforms (e.g., Meta/Facebook, Google) — to support personalized advertising and improve our marketing, generally in aggregated or de-identified form. Depending on where you reside, you may have a right to opt out of this kind of targeted advertising.
• Business and marketing partners, who will handle your information according to their own privacy policies.
• Our affiliates or corporate group, where applicable.
• Third parties you direct us to share with, or as part of your use of social media widgets or login integrations.
• Law enforcement or government authorities, in connection with a legal obligation, valid legal process, investigation of fraud or cybercrime under PECA 2016, or to protect the rights, safety, or property of Uniquify, our customers, or the public.
• A successor entity, in connection with a business transaction such as a merger, acquisition, or sale of assets.

All third parties we work with are expected to handle your data securely and use it only for the purpose it was shared.

5. Our Relationship with Shopify

Our Services are hosted on Shopify, which collects and processes personal information about your access to and use of our Services in order to provide and improve them. Information you submit may be transmitted to and shared with Shopify, and with third parties that may be located outside Pakistan, in order to provide and support our Services. Shopify may also use data from your interactions with our store — together with data from other merchants — to provide certain enhanced features (such as fraud prevention and analytics). In these instances, Shopify acts as an independent processor/controller and is responsible for handling requests relating to that specific use of your data.

To learn more about how Shopify uses your personal information and any rights you may have, you can review the Shopify Consumer Privacy Policy or visit the Shopify Privacy Portal.

6. Cookies

Our website uses cookies and similar tracking technologies to:

• Keep items in your cart between visits.
• Understand how visitors use our site, so we can improve it.
• Show relevant ads and offers based on your browsing behavior.

You can disable cookies through your browser settings; however, some features of our website (such as cart functionality) may not work properly without them.

7. Third-Party Websites and Links

Our Services may contain links to websites or platforms operated by third parties. If you follow such links, we encourage you to review their own privacy and security policies. We are not responsible for the content, accuracy, or privacy practices of third-party sites, and including such links does not imply our endorsement of them.

8. Marketing Communications & Your Choices

By providing your phone number or email at checkout, you may receive order-related messages (required to fulfill your order) as well as promotional messages about offers, new arrivals, and discounts. You can opt out of promotional communications at any time by:

• Replying "STOP" to any promotional SMS/WhatsApp message, or
• Using the unsubscribe link in our promotional emails, or
• Contacting our support team directly to request removal from marketing communications.

You will continue to receive essential order and delivery updates even after opting out of marketing, as these are necessary to fulfill your order. We will not discriminate against you or reduce your access to our Services for exercising this choice.

9. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction, including secure (HTTPS) connections and restricted access to customer data. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security. We recommend you avoid sharing sensitive information with us through unsecured channels.

If we become aware of a data breach affecting your personal information, we will take reasonable steps to notify affected customers and relevant authorities, as required under applicable Pakistani law.

10. Data Retention

We retain your personal and order information for as long as necessary to fulfill the purposes described in this policy — including order processing, returns/warranty handling, tax and accounting record-keeping, resolving disputes, and fraud prevention — or as otherwise required under applicable Pakistani law.

11. Your Rights and Choices

Depending on applicable law, you may have the right to:

• Access/Know — request access to the personal information we hold about you.
• Correct — request correction of inaccurate or outdated personal information.
• Delete — request deletion of your personal information, subject to our legal obligation to retain certain order/transaction records for accounting and legal purposes.
• Portability — request a copy of your personal information in a portable format, in certain circumstances.
• Manage Communication Preferences — opt out of marketing communications at any time (see Section 8), while still receiving essential order-related communications.

To exercise any of these rights, please contact us using the details in Section 15. We may need to verify your identity before processing your request, and you may designate an authorized agent to act on your behalf, subject to proof of authorization. We will respond to your request within a reasonable time as required under applicable law. To learn more about rights specific to data processed by Shopify, you may also visit https://privacy.shopify.com/en.

12. Complaints

If you have concerns about how we handle your personal information, please contact us first using the details in Section 15 so we can address it directly. Depending on your circumstances, you may also have the right to escalate your complaint to the relevant authority under applicable Pakistani law.

13. International Data Transfers

Because our Services are hosted on Shopify's global infrastructure, your personal information may be transferred to, stored, and processed in countries other than Pakistan, including countries whose data protection laws may differ from those in Pakistan. Where required, such transfers are carried out using appropriate safeguards consistent with international best practice.

14. Children's Privacy

Uniquify.pk is not directed at, and is not intended to be used by, children under the age of 18. We do not knowingly collect personal information from minors. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete it. As of the date of this policy, we do not have actual knowledge that we sell or share personal information belonging to individuals under 16 years of age.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

• Email: uniquifysupport@gmail.com
• WhatsApp/Phone: +923234406005
• Business Address: Islamabad, Pakistan

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, our Services, or applicable law. The updated version will be posted on this page with a revised "Last updated" date, and, where required by law, we will provide additional notice of material changes. Continued use of our Services after changes take effect constitutes your acceptance of the updated policy.

This Privacy Policy is intended to align with Pakistan's Electronic Transactions Ordinance 2002 and Prevention of Electronic Crimes Act (PECA) 2016, as well as the data-processing framework of the Shopify platform on which our store operates. As Pakistan's dedicated data protection legislation continues to evolve, this policy will be updated accordingly.